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Galderma's skincare brand will tap influencers and consumers to act as on-the-ground correspondents.
December 13, 2023
By: Lianna Albrizio
Associate Editor
Cetaphil, whose parent company is Happi International Top 30 Company Galderma, will stage a global activation across its top 15 markets by challenging consumers to put their skin through the “Ultimate Stress Test” for a seat at Fashion Week in NYC. Cetaphil is enlisting influencers and consumers from across the globe to serve as their “Faces of Cetaphil,” acting as on-the-ground correspondents for the brand during Fashion Week. As a part of Cetaphil’s “We Do Skin, You Do ...
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